Turning human travel into a cross-border logistics engine
HELB enables everyday travellers in fulfilling cross-border purchases on the go, creating a new fulfillment economy that's faster and cheaper compared to traditional shipping.
1.3KTotal GMV Transacted
77Total Registered Trips
50Unique Cities
50%Avg MOM Growth Rate
Reducing friction with AI
Eliminating essential operational processes with high friction: Sourcing, Listing and Matching
Overseas Goods Price Predictor
Get accurate overseas retail data for optimal purchase prices, eliminating manual research and price comparison across multiple markets.
Agentic Request Creation
Automated creation of product requests, all through natural language.
Store Locator
Reduces fulfillment friction by suggesting store locations at travel destinations, eliminating guesswork and reducing time spent searching for products.
Request Suggestions Based on Trips
Algorithmic pairing of traveller itineraries with relevant requests, increasing fulfillment rates.