About HELB
We're building the future of cross-border shopping by connecting travelers with shoppers across SEA.
Our Mission
To make exclusive overseas products accessible to everyone in SEA through a trusted, secure, and affordable platform that connects shoppers with travelers.
We believe that distance shouldn't limit access to the products you love, and that every trip can be an opportunity to help others discover something new.
Our Vision
To become the leading cross-border shopping platform in Southeast Asia, creating a global community where travelers and shoppers can connect, share, and discover products from around the world.
Our Values
The principles that guide everything we do
Helb each other out
Community-driven platform where travelers and shoppers support each other.
Earn on the go
Travel as you earn by helping others access exclusive products worldwide.
Love your items
Dedicated service ensuring you get exactly what you want, when you want it.
Buy what you like
Access to exclusive, hard-to-find items from around the world at your fingertips.
Our Story
Founded in 2025, HELB was born from a simple observation: people love unique products from other countries, but these are not accesible and local mark ups are too high.
The Problem We Solve
For Shoppers
High shipping costs, long delivery times, and limited access to exclusive products from overseas.
For Travelers
Unused luggage space and missed opportunities to earn money while traveling.